AppsFlyer, the world’s leading mobile attribution and marketing analytics platform, has announced a collaboration with leading Chinese social media platform Weibo. The partnership aims to improve the accuracy of digital advertising monitoring, and provide Chinese digital advertisers and media companies with a more comprehensive and effective digital advertising measurement standard.
Weibo, an integrated social media platform that connects mobile internet users, has a substantial database of 392 million active monthly users; 93% of whom are mobile users. With the aid of Weibo’s extensive data, this partnership will give advertisers a more in-depth understanding of user behaviors and preferences based on Weibo interest tags, allowing businesses to define their internet demographics with greater precision.
With its social marketing value becoming more apparent and its corporate client base growing to over a million, Weibo has collaborated with AppsFlyer to create a social marketing value measurement system to help advertisers and media companies assess the returns of their social marketing campaigns more accurately; gaining clearer insights into the values that social marketing brings to a brand. The system will also further optimize Weibo’s advertising business. AppsFlyer is a world leader in mobile attribution and marketing analytics, with extensive industry experience and best-in-class technology, service and support. The partnership between the two giants of the tech world will enhance the marketing value of the Weibo platform and help promote positive developments in the social marketing space.
AppsFlyer already helps marketers obtain real-time data on marketing activities carried out on Weibo’s advertising platform. By assessing the number of clicks, average revenue per user (ARPU), lifetime value (LTV), new app installs, and other metrics, AppsFlyer establishes a complete lifecycle analysis for mobile app marketers. This helps them better understand existing and potential customers, expand their marketing capabilities, and achieve maximum return on investment (ROI). Additionally, AppsFlyer’s independent and transparent solutions allow mobile marketers to get more actionable insights from their data, as well as better evaluate their marketing activities on Weibo’s channels. This results in an improved customer experience and a more effective execution of marketing decisions.
This new partnership will also help global developers and app marketers gain access to the massive Chinese market, which might have been more of a challenge in the past. Accurate data on app activations, and better marketing analytics will enable them to better measure and optimize their LTV and ROI across Weibo’s platforms.
“We are delighted to have this unique opportunity to collaborate with Weibo Advertising,” said Wang Wei, AppsFlyer’s Country Manager in China. “Not only is this another successful foray into the Chinese market for AppsFlyer, it is also a rare opportunity for mobile app marketers, both global and locally in China. Our comprehensive, unbiased and independent reports will complement Weibo’s excellent social assets, giving businesses a deeper understanding of specific marketing behaviors and improving the overall value and performance of their campaigns.”