Eyeview, industry leader in 1-to-1 outcome-based video marketing, today announced the appointment of Shatay Trigère in the newly created role of Chief Client Officer, overseeing Creative, Client Solutions, Marketing and Product Marketing.
A proven executive, Trigère will spearhead the client experience with a focus on driving sustained Eyeview client business growth via successful 1-to-1 video marketing programs that deliver outcomes and actionable creative insights. She will also be responsible for leading the continued development and application of Eyeview’s Advanced Storytelling solutions, which enable brands to create and deliver thousands of video variations tailored to resonate with each individual within a target audience, on any screen for the highest return on ad spend.
Oren Harnevo, CEO and co-founder of Eyeview, said, “Shatay’s unique expertise in data-driven personalization and experience in leading organizations through high-growth periods makes her a strong addition to the Eyeview leadership team. Her ability to concept and execute turnkey, innovative solutions is second to none. With Shatay’s deep background in creative and marketing strategy, along with her ability to build teams that apply data-driven techniques to develop creative for top brands, I know that she will make a positive impact within Eyeview and for our clients.”
Trigère commented, “This role gives me the opportunity to tap into my passion for ‘humanizing’ great leaps in technology. With immense technological abilities at our fingertips, our clients benefit most when these sophisticated video personalization tools we wield are applied mindfully and artfully, in a way that protects and extends a brand’s voice and expression while connecting personally with people. I am inspired by what the Eyeview team has built and continues to create in the video marketing space and look forward to working together to keep elevating personalized media, with video at the helm,” said Trigère.
As Principal of Scenarios LLC, Trigère’s boutique executive coaching and management consultancy, she has been working with emerging brands over the past couple of years to strengthen their brand voice, creative and marketing strategies. Prior to going out on her own, she was SVP Client and Creative Services at display personalization company Conversant (previously Dotomi). Over her 12-year tenure, she led creative, creative technology, account management, and client development. She built the creative personalization function for their display media offering, led the alignment of account management and creative across divisions, and oversaw the rebranding effort from Dotomi and ValueClick into Conversant. After starting her 20-year career as Art Director at Grey Group AMEA working on brands such as Snapple and Siemens, she became Creative Director at Glazer & Bar, working on KIA, Haagen Dazs, and Weight Watchers. Trigère has also taught branding and interactive media at Ascola Meidad Visual Communication College and is a certified Zen Shiatsu Practitioner and Executive Coach. She holds a Bachelor in Design, Visual Communications from Bezalel Academy of Art & Design.