March 24, 2024

Trucco brings nearly two decades of strategic brand, product marketing, and communications experience to her new role.
She joined At-Bay in September 2022, since then, she has overseen the company’s emergence as the leading innovator of insurance and security (InsurSec) and transformed its marketing and communications strategy.
Prior to At-Bay, Trucco was Vice President of Corporate Marketing at Clari, a fast-growth revenue technology unicorn. Before that, she was part of Micron, one of the world’s largest memory and storage innovators, leading the company’s Global Communications and Marketing team.
Trucco built her career in technology at HP and Hewlett Packard Enterprise, founding HP Labs’ innovation marketing department and launching multiple award-winning technology brands and media partnerships.
Commenting on Trucco’s appointment, Rotem Iram, CEO and Co-Founder of At-Bay, said: “At-Bay is taking on the complex challenge of building an insurance and security company, and Martina has done an incredible job accelerating the development of our brand and growth engine to execute on this exciting strategy. I’m thrilled to see her take on a bigger leadership position at the company.”
Trucco said: “With cybercrime ranking as the top risk to businesses globally, our mission to help SMBs bridge the security gap and effectively manage their cyber risk has never been more important than it is today. I’m excited by the opportunity to continue to empower more businesses to embrace security with confidence.”