Eyeview, the leader in outcome-based video marketing, today announced a 100% guaranteed pre-bid verification solution that eliminates fraud, fosters brand-safe environments and delivers greater viewability for brands.
As a result of this strict standard of safety, Eyeview has been designated Certified Against Fraud by the Trustworthy Accountability Group (TAG), the cross-industry accountability program founded by the ANA, the 4A’s and the IAB.
On the heels of a frustrating year that has shone a light on the billions of dollars lost due to pirated traffic and dishonorable practices, this move highlights Eyeview’s commitment to transparency in delivering real business outcomes. Earlier this year, P&G’s Marc Pritchard called out the digital industry for tolerating corrupt practices as an acceptable form of doing business. Shortly after, advertisers began cancelling YouTube commitments due to brand safety violations.
By being fully integrated with industry-leading, MRC-accredited partners, Eyeview has created a video verification suite to ensure the highest scrutiny of video placements before they are considered for a media plan. This positions the video tech company to deliver the highest quality inventory within an increasingly complicated digital video landscape.
“We are committed to being a leader in reducing fraud in our digital ecosystem. By guaranteeing that only qualified impressions count, we are putting our money where our mouth is. Advertisers should have control and transparency in ensuring that their budgets support valid publishers, that their brand is connected to quality content and that nothing is served to bots that would never purchase their products. That’s the basic foundation necessary for everything else to work,” says Eyeview CEO, Oren Harnevo.
Eyeview’s proprietary VideoIQ technology only bids on impressions once they’ve been identified as safe and relevant by MRC-accredited third-party partners. This allows Eyeview to combat potential issues before they can arise and have a negative impact on a campaign.
Eyeview partners this guarantee with its industry-leading video personalization capabilities to drive benchmark-breaking return-on-ad-spend for clients such as Lowe’s, P&G, Walgreens, Hyundai and Bayer. Looking forward, as more campaigns are run through this solution, the company will be able to further harness viewability, brand safety and performance signals in order to faster train campaign targeting models to achieve increasingly stronger outcomes.
“We know what works in a video and what doesn’t so that brands can connect with consumers and drive sales. Knowing that a video is being viewed in a brand-safe environment by the human being most likely to take action is not nice to have, it’s absolutely crucial,” continues Harnevo.
Eyeview is a video marketing technology company and the industry leader in outcome-based video marketing. Eyeview delivers superior return on investment through 1-to-1 video.
With our proprietary VideoIQ® technology, Eyeview easily leverages brand, product and consumer data to create and deliver 1-to-1 video ads to every consumer and ultimately drive sales. VideoIQ provides an elemental knowledge of video variables that powers a results-driven decisioning engine, capable of making billions of decisions each day, delivering the most relevant message to every consumer across television, desktop, mobile and Facebook.
Headquartered in New York City, with offices in LA, Detroit, Seattle, Chicago and London, Eyeview serves the nation’s top brands, including P&G, Walgreens, Lowe’s, Honda, BMW and Priceline. Eyeview was ranked as the second-fastest growing company in the Tri-State Area by Deloitte’s Technology Fast 500™.