On the heels of doubling revenue year over year, the company plans to continue investing in sales, marketing and engineering.
Video marketing technology company Eyeview today announced it has received $21.5 million in equity financing led by new investor Qumra Capital. The company will use the funding to further invest in its sales, marketing, and engineering efforts.
“I am excited to announce today that Eyeview has raised an additional $21.5 million, a significant milestone on our path to establishing leadership in outcome-based video marketing,” says Oren Harnevo, CEO and co-founder of Eyeview. “Today’s marketers must prove a measured return in sales on every dollar they spend and we have shown that video can do more than simply generate awareness and brand equity. Qumra has invested in Eyeview because of our continued growth, differentiated technology and ability to provide proven, incremental offline sales for our clients.”
“When investing in marketing technologies, we make sure we find the companies that are dramatically differentiated in their offering,” says Erez Shachar, managing partner at Qumra Capital. “With the expansion of video consumption, Eyeview is delivering on the long-awaited promise of marrying the engagement and appeal of television quality video advertising with online data and targeting capabilities in order to drive sales. One-to-one marketing across devices, including linear television, presents a new opportunity for marketers. The future is not about media metrics. It’s about results.”
With a growing client base including Fortune 1000 brands such as P&G, Walgreens, Honda, and Priceline, Eyeview has tripled its revenue since its last round of funding while growing their employee base by only 20 percent. In 2015, Eyeview was ranked as the 2nd fastest growing company in the Tri-State Area by Deloitte’s Technology Fast500TM.
This Series D round, representing a total of $56.8 million in investment since the company’s inception, is led by Qumra and also includes existing investors Marker LLC, Innovation Endeavors, Nauta Capital, Gemini Israel Ventures and Lightspeed Venture Partners.