Fiverr, the marketplace of creative and digital services for entrepreneurs and small businesses, today announced the opening of two new categories, Live Action Explainer Videos and Short Video Ads. The opening of two high quality video-centric categories is a natural progression for Fiverr in its mission to champion entrepreneurship by creating on-demand access to the kinds of services that were previously unattainable for growing businesses.
The importance and value of video as a storytelling medium and marketing tool has grown dramatically in recent years, with a recent Cisco study reporting video will account for 82 percent of internet traffic by 2021. With an increasing amount of content residing on platforms like Snapchat and Instagram, it’s become more and more important for businesses and brands of all sizes to utilize social platforms to increase exposure.
However, the resources and services to create compelling and creative content have simply been inaccessible for entrepreneurs and small businesses due to expense, time and proximity. With social platforms like Snapchat and Instagram requiring many iterations to test, ads can cost into the tens of thousands of dollars. For small businesses and entrepreneurs that are already strapped for cash, it doesn’t make sense to spend that kind of money for one production, but rather create multiple versions to test and optimize. Through seamless access to an expanded set of video services, Fiverr is enabling brands and marketers to work with top talent to create engaging video content across every platform imaginable.
Watch to find out more about Fiverr’s new Live Action Explainer Videos and Short Video Ads categories:
“The ability of a business and a brand to visually tell its story to core audiences has never been more important,” said Yoav Hornung, Video & Animation Category Manager at Fiverr and former CEO of Veed.me. “As a company devoted to every aspect of the entrepreneurial journey, Fiverr recognized the opportunity and demand for a broader and more detailed set of video services for content marketers, and tapped into the incredible wealth of talent our marketplace attracts. As video content becomes an increasingly important asset for business growth, Fiverr will continue to evolve its marketplace alongside business needs.”
Some of the services entrepreneurs, small businesses and marketers can expect to find in the Live Action Explainer Video and Short Video Ads categories include:
- Vertical and square video ads for Snapchat and Instagram
- Bumpers and pre-rolls for YouTube
- On-location video production
- Live action product videos
- On-location product videos
The expansion of the marketplace’s video-focused categories comes on the heels of Fiverr’s acquisition of Veed.me, a high-end video and animation marketplace featuring professional freelancers working with clients such as Facebook, Google and Slack. The addition of Live Action Explainer Videos and Short Video Ads illustrates Fiverr’s continued on-boarding of high quality, professional talent across its marketplace.
Fiverr is the world’s largest marketplace for creative and digital services, including graphic design, copywriting, voice overs, and music and film editing. Fiverr’s mission is to champion the entrepreneur in us all by giving entrepreneurs, freelancers, small businesses and even enterprises the resources they need to get things done quickly, flexibly and fearlessly so that they can thrive in the new economy. Fiverr’s global community of freelancers have delivered tens of millions of high-quality Gigs from over 100 service categories across 190 countries. We invite you to visit us at fiverr.com, and our blog and follow us on Facebook, Twitter and Instagram.