Signals Analytics, a data analytics company that delivers intelligence and insights to Fortune 5,000 companies to support product development and growth, raised $10 million in a new funding round from Qumra Capital, an Israeli late-stage venture fund focused on investments in technology companies’ rapid growth.
Qumra Capital joins existing Signals Analytics investors, Sequoia Capital and TPY Capital, who led a $15-million Series B round less than a year ago. The new funding will be used to further accelerate Signals Analytics’ rapid global expansion and plans to recruit employees in the United States, Europe and Israel.
Signals Analytics was founded in 2009 by Gil Sadeh, CEO, and Kobi Gershoni, Chief Research Officer and General Manager US. Sadeh and Gershoni built Signals Analytics’ platform based on military intelligence methods to analyze external data, connect faint signals, and provide valuable insights for new product development and other commercial purposes.
Signals Analytics’ data analytics is powered by Signals Playbook™, an intelligence software platform developed to quickly transform multiple external data and unstructured data sources covering consumers, markets, and technologies into tangible, constantly updated insights on how to grow products and brands.
Signals Analytics works with over 50 Fortune 5,000 companies, including Procter & Gamble, PepsiCo, Johnson & Johnson and Nestlé.
The company, which was named a Gartner 2016 Cool Vendor in R&D for Manufacturers1, operates in the life sciences, food and beverage, and consumer goods industries, is expected to expand into the automotive, finance and cosmetics industries in 2017.
Signals Analytics has offices in New York, Geneva and Netanya, Israel, and employs more than 100 people. Following the current funding, the company plans to expand its sales and marketing teams around the world.
“We are very excited about the opportunity to continue Signals Analytics’ growth and share our vision with a new partner,” says Gil Sadeh, CEO and founder of Signals Analytics.
“In the world of decision-making our technology challenges the traditional consulting approach. Executives and decision-makers need a new source for commercial insights to keep pace with innovation, one that grants access to a more diverse set of data in real-time and shows tangible value compared to the large investment required of many big data projects.”
Boaz Dinte, Managing Partner at Qumra Capital who will join Signals Analytics’ Board of Directors says: “We believe that Signals Analytics is leading the way to disrupt the large $30-billion-dollar management consulting industry led by incumbent giants. We are pleased to be partnering with Signals Analytics to lead a revolution in a field that has not advanced for many years.”