Minute Media, parent company of 90min and 12up, the leading global fan-driven sports media platform, has announced the closing of a $15 million investment round, bringing its total funding since inception to $60 million. The proceeds will serve to power Minute Media’s expansion into key global markets ahead of the 2018 World Cup, the introduction of several new sports brands, and continue to expand editorial and commercial teams across the company’s global operations. The round was led by Qumra Capital, an Israeli late-stage venture fund, and joined by Minute Media’s existing investors Battery Ventures, Dawn Capital and ProSieben.
The investment comes at a time of significant growth for Minute Media, having gone from 30 million monthly users to 70 million over the last 12 months, resulting in prominent comScore positions in the US, UK and 10 other top global media markets. In May of last year, Minute Media launched its US platform 12up and opened new offices in Sao Paulo, Singapore and Tokyo. The new funding will help support continued development in these markets as well as in London, New York, Tel Aviv and Manila. In addition, Minute Media will be launching an esports brand in April that will leverage key event and league rights, team relationships and several innovative video and editorial formats.
“Between the development of key platforms in advance of the 2018 World Cup, our forthcoming esports brand launch, and our core audience growth objectives, we are very excited about 2017 and what’s to come,” said Asaf Peled, Minute Media Founder and CEO. “We look forward to cementing our ascending position in the sports media industry for years to come.”
“For more than a decade, publishers all over the world have undergone an upheaval following the passage of the written press to online media. We believe that Minute Media will become the world leader in the digital sports industry, particularly for the millennial generation, an attractive audience for Minute Media partnerships with both advertisers and publishers,” said Boaz Dinte, Managing Partner at Qumra Capital.
Launched in late 2011, Minute Media is the world’s fastest growing digital sports platform. Through its worldwide fan contribution platform, Minute Media delivers over 20,000 pieces of original, socially-driven and then curated editorial in 11 languages to users in more than 200 countries.