Since 2006 Skai has leveraged proprietary AI technologies to enable team productivity and drive unbeatable performance for marketers. This includes features such as Search Term Analysis which uncovers wasted spend on low-performing keywords in an instant and Budget Navigator, a predictive forecasting engine that identifies investment opportunities and guides budget allocation across digital channels. With advancements in Generative AI, Skai also leads the way in leveraging the most innovative technologies around for practical use with updates to its Intent Driven Messaging feature which integrates with OpenAI to serve up Generative AI based headlines.
Guy Cohen, chief product officer at Skai said “We’re delighted to have our AI capabilities recognized by the industry at a time when there are record levels of excitement around it. AI isn’t just in our name, it is in our DNA—and this award is testament to the team’s relentless dedication to delivering industry-leading, privacy-safe solutions for our clients. We look forward to pushing boundaries in the world of advertising over the next 12 months.”
The mission of the AI Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of AI and machine learning related categories, including Generative AI, Computer Vision, AIOps, Deep Learning, Robotics, Natural Language Processing, industry specific AI applications and many more. This year’s program attracted more than 3,200 nominations from over 20 different countries throughout the world.
“Skai’s AI-powered omnichannel platform once again stood out among the entries, securing its second consecutive win in the Best AI-based Solution for Advertising category,” said James Johnson, managing director, AI Breakthrough. “It is testament to Skai’s continued dedication to innovation and its ability to address the evolving challenges of advertising on platforms like Google, Meta and Amazon. The judges were impressed by the practical ways in which Skai is using AI to help automate tasks, optimize landing pages, identify product trends and drive superior performance.”