About Taboola

Taboola is the leading discovery platform, serving over 360 billion editorial and video recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune and The Weather Channel. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences.


  • Adam Singolda


Founded: 2007

Offices: New York, Los Angeles, Tel Aviv, London Bangkok, New Delhi, Tokyo, Sao Paulo, Shanghai, Beijing, Seoul, Istanbul, Sydney

Board Member: Erez Shachar on behalf of Evergreen Venture Partners

Top news

Taboola Enters Agreement to Acquire the Start Division of Celltick

March 4, 2019

NEW YORK--(BUSINESS WIRE)--Taboola, the world’s leading discovery platform, announced the execution of an agreement to acquire the Start Division of Celltick, a global leader in mobile discovery and engagement, which includes the Start and Start Magazine product lines. Following the completion of the acquisition, the Start team and technology will integrate into the Taboola News division to bring personalized and relevant recommendations in the form of premium publisher content on mobile devices.

vivo, the 5th Largest Smartphone Manufacturer in the World and Taboola, Announce Long-Term Partnership

October 24, 2018

Taboola, the world’s leading discovery platform, announced a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world. Under the partnership, Taboola will deliver a fully personalized content experience for vivo’s customers helping the manufacturer drive engagement and monetization and providing a significant new audience source to content publishers in the region.

Taboola Partners with ZTE to Bring News Personalization to Android Devices

April 4, 2018

Taboola has partnered with ZTE, a leading mobile device manufacturer, to roll out its offering that creates a new revenue stream for the OEM while simultaneously opening a new audience source for Taboola’s premium publisher partners.

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