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About AppsFlyer

AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 3,500+ other integrated partners, and clients including HBO, Playtika, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 13 global offices to support marketers and agencies everywhere.


  • Oren Kaniel


Founded: 2011

Offices: Israel, San Francisco, New York, London, Berlin, Bangkok, Beijing, Tokyo, Seoul, Bangalore, Sao Paulo, Buenos Aires, Kiev

Additional Investors: Pitango, Magma, Eight Roads Ventures, Goldman Sachs, Deutsche Telekom

Qumra Board Member: Boaz Dinte

Top news

AppsFlyer Enhances Mobile Marketing In Indonesia

November 18, 2018

US-BASED Software as a Service (SaaS) mobile marketing analytics and attribution platform, AppsFlyer offers real-time mobile attribution and an analytics platform as well as enterprise-grade mobile fraud protection for advanced marketers

AppsFlyer Surpasses $100 Million in Annual Recurring Revenue

October 17, 2018

AppsFlyer, the global leader in mobile attribution and marketing analytics, announced today that it surpassed $100 million in Annual Recurring Revenue (ARR) in the third quarter of 2018, growing at 100% every 12 months. Driving the company's revenue growth are the 85,000 apps whose marketers use AppsFlyer's products and services, propelling the company to over 70% market share worldwide.

AppsFlyer Partners with Weibo to Create Social Marketing Value Measurement System

September 10, 2018

AppsFlyer, the world's leading mobile attribution and marketing analytics platform, has announced a collaboration with leading Chinese social media platform Weibo. The partnership aims to improve the accuracy of digital advertising monitoring, and provide Chinese digital advertisers and media companies with a more comprehensive and effective digital advertising measurement standard.

mParticle, AppsFlyer, Amplitude, and Braze Launch OpenGDPR Initiative

April 12, 2018

mParticle, AppsFlyer, Braze (formerly Appboy), and Amplitude today announced the launch of OpenGDPR, establishing a common framework for compliance with GDPR mandated data subject rights. The OpenGDPR framework presents a public API specification along with a recommended set of best practices for implementing and maintaining a connected and compliant stack. By adopting OpenGDPR, brands can reliably address data subject requests across their partner ecosystems, in near real-time.

AppsFlyer Opens New U.S. Headquarters in San Francisco’s South of Market District

February 15, 2018

 AppsFlyer, the global leader in mobile attribution and marketing analytics, today announced the opening of an 11,000 square foot U.S. headquarters in the heart of San Francisco’s South of Market (SoMa) district. Located at 100 First Street, adjacent to the Transbay Terminal and Salesforce Tower, the location provides capacity for further growth as well as innovation space driven by the increased demand for its mobile attribution and marketing technology solution

AppsFlyer Introduces Protect360 for Enterprise-Grade Fraud Protection

September 19, 2017

Discovers massive scale of emerging type of mobile advertising fraud.

AppsFlyer Introduces First-To-Market Agency Transparency Solution

July 30, 2017

Simplifies data transparency and sharing between agencies and marketers

AppsFlyer Raises $56 Million to Advance Marketing Measurement in the Mobile Era

January 4, 2017

Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche TelekomCapital Partners and Pitango Growth Join Investors Roster AppsFlyer...

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