About AppsFlyer

AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 3,500+ other integrated partners, and clients including HBO, Playtika, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 13 global offices to support marketers and agencies everywhere.


  • Oren Kaniel


Founded: 2011

Offices: Israel, San Francisco, New York, London, Berlin, Bangkok, Beijing, Tokyo, Seoul, Bangalore, Sao Paulo, Buenos Aires, Kiev, Sydney

Additional Investors: General Atlantic, Salesforce Ventures, Pitango, Magma, Eight Roads Ventures, Goldman Sachs, Deutsche Telekom

Qumra Board Member: Boaz Dinte

Top news

AppsFlyer acquires oolo to transform AI-driven decision-making

December 5, 2023

December 5, 2023: AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo, a leading AI-powered user acquisition and monetization decision-making platform. The acquisition strengthens AppsFlyer’s portfolio of products and services as the company introduces holistic solutions crafted for the interconnected needs of modern marketing, growth and monetization teams, and will see oolo operate as “oolo by AppsFlyer.”

AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market

June 20, 2023

AppsFlyer today announced the successful completion of development of an end-to-end audience management solution utilizing Google’s Protected Audience API on Android.

AppsFlyer Launches New PC and Console Measurement Solution For Gaming Companies to Expand Beyond Mobile

May 23, 2023

AppsFlyer today announced that this first-to-market solution empowers game developers, marketers and studios to optimize their campaign measurement and explore new revenue opportunities by reaching potential players and connecting marketing campaigns across PC, gaming consoles and any other platform, device and channel.

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