About AppsFlyer

AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 3,500+ other integrated partners, and clients including HBO, Playtika, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 13 global offices to support marketers and agencies everywhere.


  • Oren Kaniel


Founded: 2011

Offices: Israel, San Francisco, New York, London, Berlin, Bangkok, Beijing, Tokyo, Seoul, Bangalore, Sao Paulo, Buenos Aires, Kiev

Additional Investors: Pitango, Magma, Eight Roads Ventures, Goldman Sachs, Deutsche Telekom, General Atlantic

Qumra Board Member: Boaz Dinte

Top news

AppsFlyer Rolls Out SKAdNetwork Readiness Suite for iOS 14

September 3, 2020

AppsFlyer, the global attribution leader, today released its SKAdNetwork readiness suite for iOS 14, to ensure app developers are able to prepare for the upcoming public release. Empowering advertisers to be in the driver’s seat when it comes to data ownership, privacy, and security, AppsFlyer has built an innovative standalone solution to seamlessly manage and map SKAdNetwork conversion values.

AppsFlyer Launches Zero, Its Free-for-Life Software & APIs to Help Brands Tap into Their Owned Media

June 11, 2020

AppsFlyer, the global attribution leader, today announced the launch of Zero, a free-for-life package as part of its Zero Budget Marketing initiative. The new initiative, geared towards developers, product managers, and marketers offers free, state of the art software tools and APIs, to empower their growth and leverage their earned and owned media strategy.

AppsFlyer Raises $210 Million, Positioning Attribution at the Core of the Marketing Tech Stack

January 21, 2020

AppsFlyer, the global attribution leader, today announced a $210 million Series D funding round led by General Atlantic, a leading global growth equity firm based in New York. Alex Crisses, Managing Director at General Atlantic, and Anton Levy, Co-President and Global Head of Technology, have joined AppsFlyer’s Board of Directors.

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